BRAND MANAGEMENT

Brand Management is just like film directing or orchestral directing. In many subjects deep training, knowledge, experience and organization, coordination and management skills are required. For example, there are many techniques and artistic techniques that are not included in "Brand Management", such as a person who does not act in his life, does not understand from photographs and camera, can not shoot artistic forceful photographs or videos, does not understand film, light, music, graphic, It is not possible to create and direct the branding of a person without any education, work experience or ability even in one of them. In order to be able to manage an orchestra, it is necessary to know that at least 4-5 instruments play very well. In Branding Directorate; In addition to technical subjects such as Marketing, Sales, CRM, Product Management, HRM, TQM, PR, it provides information on various artistic subjects such as Graphics, Photography, Video / Film, Web, Architecture, 3D, Decoration, Painting, Music, General culture and world view (many countries in the world have to be seen). Mehmet Ak is a Brand Director / expert with academic education and knowledge that can collect all these things.

Services;




Brand Management; Marketing + Image is the sum of technical and artistic studies;


1- Technical Studies;

-------- a) Marketing Management;
--------- --------- 1- Marketing, Market, Image, Competitor, Target Audience
------------ --------- analysis studies,
--------- --------- 2- Establishment of Strategic Marketing Plan,
--------- --------- 3- Establishment of Marketing, Marketing Management
------------ --------- System,
--------- --------- 4- Franchising System Installation;
--------- --------- 5- Establishment of Dealership Organization,
--------- --------- 6- Domestic / foreign market development...

--------- b) Establishment of Sales Management System,
--------- c) CRM (Customer Relationship Management) System
------------ establishment,
--------- d) PR (Public Relations);
--------- --------- 1- Corporate PR,
--------- --------- 2- MPR (events and organizations),
--------- --------- 3- Press Relations / Media Communication (firm / brand
--------- ------------ the press and news reports
--------- ------------ provision, press trips, meetings and
--------- ------------ organization),
--------- --------- 4- Event Management...

2- Artistic Studies;

-------- a) Visual Identity (creation of institution / brand image),
-------- b) Advertising;

-------- -------- 1- Advertising Campaigns,
-------- -------- -------- a) Newspapers, magazines, rasdyo, TV, Internet,
-------- -------- -------- b) Graphic design (catalog, brochure, packaging, ------- ---------- -------------- poster, etc.)
-------- -------- -------- c) Indoor, outdoor work,
-------- -------- 2- Media Planning,
-------- -------- 3- Media Purchasing...
-------- c) Photography;
-------- -------- 1- Fashion, Studio, Industry, Nature photographs,
-------- -------- 2- Studio, Model, Model...
-------- d) Video;
-------- -------- 1- Fashion, Clip, Trailer, Advertisement,
-------- -------- 2- Drone shooting,
-------- -------- 3- Fiction, animation,
-------- -------- 4- HD, 4K,
-------- -------- 5- 3D, 4D, 5D, VR / Virtual Realism...
-------- e) Web design;
-------- -------- 1- Corporate website,
-------- -------- 2- E-Commerce site...
-------- f) Social Media Management,
-------- g) Digital Marketing,
-------- h) Google, Yandex, etc. SEO studies,
-------- i) Architectural works, decoration;

-------- -------- 1- 3D drawing,
-------- -------- 2- Building, out of store, interior, showroom, fair, etc.
----------- -------- decoration...

Branding of cities;



* The studies we have carried out in the private sector, explained above, are carried out by the municipalities / governorships / governorships (planned, implemented) who want to brand the cities / provinces.

* Studies are covered under 3 headings;
-------- 1- Product Management (Increasing the attraction and quality of the
----------- city),
-------- 2- Image (Visual Identity, Advertisement and PR studies)
-------- 3- Marketing (City investment and tourism facilities
----------- increase).

* Works Construction, Architecture, Restoration, Decoration, etc. (city) image by increasing the city's attractiveness / attractiveness (quality), followed by strong marketing, advertising, publicity and publicity activities, and tourism marketing targeting investors and tourism.