SEMINARS
Special seminars for companies;

1- Brand Management, Marketing and Image

Seminar time: 1 day (4 hours)
Seminar content:
---- Part 1 / Marketing Management
---- ---- Day-to-day from 1900 ways ...
---- ---- How does the company / brand power come about (What is required for success in an enterprise?)
---- ---- Brand Management and Marketing
---- ---- What is marketing?
---- ---- "4P" of marketing
---- ---- Marketing Management system
---- ---- Marketing Communication Management working system
---- ---- 1- Review, research
---- ---- ---- ---- Market / market research
---- ---- ---- ---- Marketing and Market Analysis
---- ---- ---- ---- Target Audience / Consumer analysis
---- ---- ---- ---- Brand and Image Analysis
---- ---- ---- ---- Product and Product Group Analysis
---- ---- ---- ---- Turnover Analysis
---- ---- ---- ---- Sample work
---- ---- 2- Reporting
---- ---- 3- Planning
---- ---- ---- ---- Marketing Strategy / Strategic Planning
---- ---- ---- ---- Creation of Brand Management Plan
---- ---- ---- ---- Creating a Marketing Plan
---- ---- ---- ---- Preparing work to be done / check-lists
---- ---- ---- ---- Preparation of the Timing Plan
---- ---- ---- ---- Budget
---- ---- ---- ---- Sample work
---- ---- 4- Applications
---- Part 2 / Creating Company / Brand Image
---- ---- Visual Identity + Advertisement + PR (Public Relations)
---- ---- Being a brand,
---- ---- Creating an image
---- ---- Brand Image Positioning
---- ---- Examples from studies we have done.


2- Marketing and Sales

Seminar time: 1 day (4 hours)
Seminar content:
---- Part 1 / Marketing
---- ------ 11 Modules in Branding / Brand Management
---- ------ Brand and Integrated Marketing Communications
---- ------ Marketing management
---- ------ Marketing and Market Analysis
---- ------ Marketing Strategy, Strategic Planning
---- ------ Creating Marketing Plan and Integrated Brand Management Plan
---- Part 2 / Sales
---- ------ Sales Management Sales manager and image
---- ------ Sales manager's duties
---- ------ Sales manager and training
---- ------ Recommendations to sales managers
---- ------ Sales Management and Human Resources Management
---- ------ Performance Management in Sales Management
---- ------ Auditing, evaluation in Sales Management
---- ------ Sales staff and image
---- ------ Sales staff training
---- ------ Sales people and motivation
---- ------ Field Contact
---- ------ Reporting and recording
---- ------ Sales & Customer Relations Management / CRM
---- ------ Rules for a good sale (AIDAS)
---- ------ Sales & Advertising Sales & PR
---- ------ Sample work...


3- Brand Management and Advertising

Seminar time: 1 day (4 hours)
Seminar content:
---- ------ Modules in Branding / Brand Management
---- ------ Brand Management and Advertising
---- ------ Marketing Communication and Advertisement
---- ------ Advertising and Public Relations
---- ------ To be a good advertiser
---- ------ Brand and Marketing Communication Analysis
---- ------ Types of advertising
---- ------ Brief taking / giving
---- ------ Creation of advertising strategy
---- ------ Advertising campaign planning
---- ------ Creation in advertising
---- ------ Media planning and media environments
---- ------ True and false in advertising (Points to note in advertising)
---- ------ Accuracy control in the ad / Ad Activity Test
---- ------ Advertising ID
---- ------ Commercial film production stages
---- ------ Visual Identity, examples
---- ------ Advertising Managers and duties in the company
---- ------ Company - agency contacts
---- ------ Sample work ...


4- Public Relations (PR)

Seminar time: 1 day (4 hours)
Seminar content:
---- ------ 11 Modules in Branding / Brand Management
---- ------ Image and Public Relations in Company / Brand
---- ------ Public Relations and Advertising
---- ------ Reputation and Perception Management
---- ------ To be a good PR person
---- ------ Public Relations What is it done?
---- ------ Example application
---- ------ Review, Planning, Implementation and Evaluation for PR
---- ------ "10 Steps" rule in the plan
---- ------ Types of PR
---- ------ ---- --Corporate PR
---- ------ ---- --MPR (Marketing PR)
---- ------ ------- ------ MPR instruments
---- ------ ---- --Strategic PR
---- ------ ------- ------ Crisis PR / Pre-crisis planning
---- ------ ------- ------ Crisis PR / Press Relations During Crisis
---- ------ ------- ------ Points to note in crisis management
---- ------ ------- ------ Press relations, tricky points
---- ------ ------- ------ Press Kits, examples
---- ------ PR Campaigns
---- ------ PR instruments
---- ------ Publishing institution / organization magazine
---- ------ Participate in exhibitions
---- ------ PR Director and duties.


5 - Public Relations (PR) Practices

Seminar time: 1 day (4 hours)
Seminar content:
---- ------ PR sample works
---- ------ How will PR organizations be evaluated?


6- Management, communication with employees, motivation

Seminar time: 2 days (4 + 4 = 8 hours)
Only the managers.
Seminar content:
---- ------ Personal Image,
---- ------ How should a good manager be?
---- ------ Personal ability to become a manager is a must!
---- ------ Management and Leadership
---- ------ Features that should be found in a good manager
---- ------ Test yourself (personal evaluation),
---- ------ "Personal Language" in Interpersonal Communication,
---- ------ Areas and distances,
---- ------ Etiquette rules in interpersonal communication,
---- ------ In our workplaces, we need to pay attention to "Interpersonal Communication"
---- ------ Staff Motivation
---- ------ Steering of managers and employees
---- ------ The most common problems in the workplace, business life, solution proposal:
---- ------ Reward forms
---- ------ Communication with customers and business environments;
---- ------ Customer types
---- ------ Family companies
---- ------ Advice to the Firm / manager
---- ------ Stress management.


7- Inter-company communication (+ with managers)

Seminar time: 2 days (4 + 4 = 8 hours)
Only to the employees.
Seminar content:
---- ------ Test yourself (are you doing the job you want?)
---- ------ Test yourself!
---- ------ How do companies evaluate?
---- ------ Your behavior
---- ------ Spirit and body health
---- ------ How do we get sick?
---- ------ To create a positive personal image;
---- ------ ---- --During operation,
---- ------ ---- --While talking,
---- ------ ---- --While listening,
---- ------ ---- --Written communication,
---- ------ ---- --Telephone Communication,
---- ------ ---- --Appearance...
---- ------ The most common problems in the workplace, business life, solution proposal
---- ------ Interpersonal Communication "Body Language"
---- ------ "Areas and Distances" in Interpersonal Communication
---- ------ Communication with administrators
---- ------ Etiquette rules in interpersonal communication
---- ------ How to get maximum benefit from this seminar?

* These seminars are given specially in the direction of the firm.



Some of the organizations that are given seminars;


- 2M Kablo
- Adana Valiliği / Adana
- Adres Patent
- AKOVA Tekstil / Denizli
- Alanya Sanayi ve Ticaret Odası
- ALARKO / Turizm Grubu
- Ankara - Etimesgut Belediyesi
- AREL Üniversitesi
- AVUSTRALYA Konsolosluğu - Aydın Üniversitesi
- BATIBAY Gümrük Müşavirliği
- Bilgi Üniversitesi
- BEYKENT Üniversitesi
- BOĞAZİÇİ Üniversitesi
- ÇAPA TIP FAKÜLTESİ / İstanbul Üniversitesi
- Datça Belediyesi
- DOĞTAŞ Mobilya
- Dokuzeylül Üniversitesi, Güzel Sanatlar Fakültesi / İzmir
- EAE Elektrik
- EGE ENDÜSTRİ - İzmir
- EGE Üniversitesi, İletişim Fakültesi / İzmir
- FİNAL DERGİSİ DERSANESİ
- FORD OTOSAN
- FUNIKA Holding / Denizli - Gebze Belediyesi
- Gence Tekstil
- Gökkuşağı Hipermarketleri
- GREEN ACTIVE / PR
- İGED (İşadamları Gelişim Derneği) / İstanbul
- İHLAS FİNANS
- İnegöl İşadamları Derneği / Bursa
- İSTANBUL HOSPITAL
- İSTANBUL Üniversitesi, İletişim Fakültesi
- İSTANBUL Üniversitesi, Endüstri Mühendisliği Fakültesi
- İŞHAD (İş Hayatı Dayanışma Derneği) / İstanbul
- KADIKÖY ŞİFA HASTANESİ
- KIZILAY / Yusuf Topçu Gündüz Göz Hastanesi
- KOSGEB / İstanbul
- Lüleburgaz İşadamları Derneği / Lüleburgaz
- Marmara Üniversitesi, Yüksek Sağlık Okulu
- MASİAD (Marmara Sanayici ve İşadamları Derneği) / İstanbul
- Mersin Sanayi ve Ticaret Odası
- Milli Prodüktivite Merkezi / İstanbul
- Mimar Sinan Üniversitesi / İstanbul
- MOMENTUS Saatleri
- MÜSİAD - İstanbul
- MÜSİAD - Konya
- Nevşehir Belediyesi
- PELSAN Aydınlatma San.
- PERA Güzel Sanatlar & İletişim
- Rize Çay Konseyi, ÇAYKUR
- Sabiha Gökçen Havalimanı - İstanbul
- SAYED (Sağlıkta Yönetim, Eğitim ve Danışmanlık)
- STARPET Petrol / Mersin
- SULTAN HOSPITAL
- Süleymen Demirel Üniversitesi / Yalvaç
- ŞİŞE CAM
- PERA Güzel Sanatlar & İletişim
- PINAR Anadolu Gıda
- Türk Hava Yolları
- TÜRK TELEKOM
- USİAD (Üretgen Sanayici ve İşadamları Derneği) / İstanbul
- Yeşim Tekstil / Bursa